Video Effects SDK

Add real-time AI video enhancement that makes video meeting experience more effective and comfortable to your product by simultaneously applying background blur, auto-framing, and beautification.

See the Web SDK in action with live web demo.
You can integrate and test all effects on real users with full featured SDK version.
The SDK is available on various platforms including Web, Windows, macOS, iOS, Android, and Linux.
AI processing based on

Enhance Your Video Meetings Experience

Professional look and feel on video call conversation without high-end hardware and studio equipment


Blur background

Blur the actual background in the webcam video stream automatically. Configure the power of blur function at runtime.

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Replace background

Replace the background with any custom image or even video at runtime. Add more fun and creativity to communication.

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AI Denoise

Remove the digital noise from grainy webcams in low light environments and make the video clearer with better quality.

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Skin Smoothness and Beautification

Enable real-time face beautification with fast and accurate performance. Remove acne, eye bags, and smooth the skin. Add softness to the light.

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AI Color Grading

Make your video more professional, more cinematic in the real-time video meetings. Adjust the colors, set proper exposure, achieve perfect contrast and saturation temperature in one solution.

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Intelligent Camera Framing (Zooming)

Automatically follow on the person frame with predefined zoom level. It intelligently combines facial tracking and motion with a digital camera zoom.

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See the EffectsSDK in action

Get quick understanding what each effects is look like and how they work in reality.

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Key Highlights

Ready to go solution with availability on all platforms, based on AI technology and works for any application flow.


Simple integration

The Effects SDK API is simple and fully documented. We provide the code samples and help with integration.


Cross Platform

The Effects SDK is available on all major platforms: Windows, macOS, iOS, Android, Web/WebRTC.


Quality and speed

The ML model architecture was optimized for the best balance between speed and quality. That brings amazing results.


GPU accelerated

Support DirectX, OpenGl, Metal. Also uses OpenVINO, WinML, CoreML with ability to run on GPU.

Pricing and Licensing

License flexibility and support is crucial for smooth cooperation and maximizing the benefits of our SDK.


Pay as you go

Particularly for startups, small businesses, and companies that are uncertain or simply want to test the waters and gather user feedback.

  • Applicable for Web and Electron SDK's.
  • One license unit allows for one app on one platform.
  • Free tiers are available for your product free plans and non-profit organization.
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Flat fee pricing

Particularly suited for mid-sized and large companies with bespoke needs.

  • Applicable for all platforms.
  • Flexible levels depending on the number of end users, features, platforms, and custom requirements you may have.
  • Could be run in on-premise products.
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Help to your business grow faster and be on top of competitors.

Time to market matters. You need an easy way to validate new functionality values for your customers. Don’t spend time on development just for testing business hypotheses - get ready-to-go solutions and evaluate business effects. Save the time of your developers for your core functionality tasks. With our SDK you get:

  • Easy integration in a few hours
  • Cross-platform solution
  • Popular technology stack wrappers
  • Brilliant support and help with integration
  • Optimized performance
  • Full featured trial
  • Flexible licensing

What benefits your clients will get

Not aware of how clients can use it and why they need it? A lot of people, especially those who work from home, pay special attention to how they look and what impression their environment gives. Video meetings are growing so fast that de facto they're becoming the number one communication tool not only for work purposes but also for personal ones.

Top leading video meeting platforms confirm that demand by creating similar functionality based on high-performance AI capabilities through its platform optimized, proprietary and efficient audio/video processing frameworks.


Our Creative Team

Our team members has great experience in machine learning and video/audio processing field.


Max Troshin

Founder & CEO

Anton Tushmintsev

Co-Founder & CTO

Alexandr Plotnikov

Mobile Developer

Egor Ivanov

Desktop Developer

Technical Details


System requirements

Windows 10/11 (x64)
macOS 10.15 and newer
iOS 14 and newer
Android 5.0 (API 21) and newer
Web latest browsers Chrome, Safari, FireFox, Edge, Opera


Languages & Integration supported

Win: C++ based SDK
macOS: C++ based SDK
iOS: C++ based with Objective-C wrapper
Android: C++ based with Kotlin wrapper
Web/WebRTC: JS + WASM based SDK


Frame color spaces supported

Win: bgra & nv12
macOS: bgra & nv12
iOS: bgra & rgba
Android: rgb bitmap & yuv420

Have questions? look here.

If you have any questions that are not covered by our FAQ section, please feel free to contact us. We will be happy to answer your questions.

Yes, it works with x86 applications which is running on x64 platform. We deliver x64 and x86 dlls in an SDK package.
It really depends on a set of details: what frame size and color format, which inference engine is using, what hardware (CPU & GPU), whether it runs on GPU or CPU, and what pipeline application has (what other processing is happening). Normally that would be up to 50FPS for a FullHD frame.
Depends on the inference engine. For example for the latest version of OpenVINO it can take up to 2-3 seconds. GPU inference usually take much longer. From a UX point of view it should be handled as part of the application.
Not yet, coming soon.
We are sending new builds directly to our customers. This package contains new libs, docs and changelist.
Yes, we are helping with integration and providing additional insights as to what way of integration would give the best results. For fast and efficient communication we usually create a chat with the dev team and discuss all the questions/issues there.
Yes, we can adjust the SDK according to your requirements. Usually this work is done with a time and material approach.
Yes, we have a roadmap with new features. The next features will be: beautification, quality improvements (lightning, color adjusting, super resolution), smart auto scale/follow and much more.

Already want to add these effects to your application?


Free Trial Demo

Get free trial demo applications for the required platforms, discuss the licensing and pricing options.


Integration and Evaluation

Integrate SDK to your application with our help, see how it works in the real conditions with real clients.


Launch new features for your product

Release new features to all your customers, get technical support and timely updates to the latest features.

Video Effects SDK - automatically blur, remove or replace the webcam background, use auto-framing, enable beautification in your real-time video application.

It would be great to hear from you!

Take a look at our demo applications for Windows, macOS, iOS, Android and the Web. Get an understanding of how our AI effects work in real environments.

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