Video Effects SDK updates


Added Automatic Color Correction functionality.

Automatic color correction functionality is a feature found in many video conferencing applications and devices. It's designed to adjust the color of the video stream in real-time to ensure that the participants appear in natural-looking tones regardless of the lighting conditions in the room.

This feature works by analyzing the colors in the video feed and making adjustments to the saturation, brightness, and contrast levels to create a more accurate representation of the subject's skin tone and clothing colors. The algorithm used in this feature is based on AI and color science, which takes into account the properties of light and how it interacts with objects in the environment.

One of the primary benefits of automatic color correction functionality in video calls is that it can help to create a more professional and polished appearance. By adjusting the color and brightness levels, the video stream can appear more vibrant and eye-catching, which can help to engage viewers and hold their attention.

Additionally, automatic color correction functionality can also improve the overall clarity of the video stream, particularly when dealing with low light conditions. By making adjustments to the color balance, it can help to reduce noise and graininess, resulting in a clearer and more detailed video feed.

Overall, automatic color correction functionality is a valuable tool for anyone who uses video conferencing on a regular basis, whether for business or personal use. By ensuring that participants appear in natural-looking tones and that the video feed is clear and vibrant, this feature can help to create a more engaging and productive video call experience.


Introduced Electron Integration with Native Segmentation backend (Windows/macOS).

Electron is a popular open-source framework for building cross-platform desktop applications using web technologies such as HTML, CSS, and JavaScript. One of the most widely adopted use cases for Electron is in the development of video conferencing applications.

Video conferencing has become an essential part of modern communication, and with the growing demand for remote work, the need for reliable and user-friendly video conferencing tools has increased significantly. Electron-based applications have emerged as a popular solution to this challenge due to their ability to offer native-like performance and functionality across multiple platforms.

One of the most popular Electron-based video conferencing applications is Microsoft Teams. With over 250 million monthly active users, Microsoft Teams has become one of the leading collaboration tools in the market. Teams uses Electron to build a high-performance desktop application that seamlessly integrates with Microsoft's suite of productivity tools, such as Word, Excel, and PowerPoint.

Another popular video conferencing application provided Electron wrapper is Zoom. Zoom's success in the market has been attributed to its ease of use, feature-richness, and reliable performance across different devices and operating systems.

The popularity of Electron in video conferencing can be attributed to several key factors. First, Electron application is cross-platform and based on one codebase, this allow to developers ship application faster and save the development costs. Second, Electron-based applications offer a high level of customization, which allows developers to create a unique user experience that meets the specific needs of their users. Third, Electron applications can be easily integrated with other technologies, such as web APIs and databases, which makes it easy to add new features and functionality.

Integrating a segmentation backend natively can take the quality and speed of segmentation to the next level while also reducing resource consumption such as CPU and GPU. This performance optimization is crucial for video call applications, as it ensures a smoother customer experience with high responsiveness and minimal battery drain on laptops.

Take a look at our demo applications for Windows, macOS, iOS, Android and the Web. Get an understanding of how our AI effects work in real environments.

AI is changing the world around you